HAYES RANCH MARKETING PLAN

OUR TEAM

SHAD PHILLIPS

BROKER / MARKETING DIRECTOR

CLAUDINE PHILLIPS

BROKER / SOCIAL MEDIA DIRECTOR

SALLY BALL

BROKER / LAND EXPERT

$44 MILLION IN COMBINED 2022 SALES

TOP 1% OF AGENTS NATIONWIDE

KW FOOTHILLS LUXURY LEAD

TOP PRODUCING TEAM 2020, 2021, 2022

2022 #2 TOP PRODUCING KW TEAM IN COLORADO

CERTIFIED MOUNTAIN AREA SPECIALISTS

EARNED IN MEMBERS OF KW LUXURY

MEMBER OF REALTORS LAND INSTITUTE & ACCREDITED LAND CONSULTANT(1 OF 50 IN COLORADO)

Keller Williams Ranked #1 in Luxury Sales above all Real Estate Franchises

OUR MARKETING assets

Our team specializes in digital luxury real estate marketing. We leverage the Internet and social media channels to attract attention to interested buyers and sellers who are looking for mountain real estate. We produce relevant and engaging content designed to educate, inform and entertain our audience. Shad & Claudine have over 30 years of digital marketing experience and we use that experience to differentiate us from other Realtors in the market. We have spent over 9 years building our online assets and routinely posting new and fresh content to keep our audience active and engaged.

VIDEO PRODUCTION

We tell a story with our video productions in an effort to emotionally engage the user.

Our videos are marketed on Youtube, Instagram, Facebook and TikTok to maximize reach and attract buyers.

LAND VIDEO – WITH SURVEY OVERLAY

RANCH / LIFESTYLE VIDEO PRODUCTION

our youtube channel

YOUTUBE STATS

MAY 1 TO MAY 30:

VIEWS: 6,300

WATCH TIME: 58.7 HOURS

MALE: 58.8 VS. FEMALE 41.2%

TARGET AGE: 35-64

INSTAGRAM STATS

ACCOUNTS REACHED MAY 1 TO MAY 30: 59.7K

ACCOUNTS ENGAGED: 8,857

FACEBOOK STATS

ACCOUNTS REACHED MAY 1 TO MAY 30: 11,352

ACCOUNTS ENGAGED: 4,266

Our Websites

These websites are well established and have extensive information about mountain living, lifestyle and real estate. They rank high in Google search results and generate thousand’s of monthly visitors. These sites attract luxury buyers from many states such as Texas, California, Illinois, and Florida. Hayes Ranch will be featured listings on all four of these sites.

Know, Like & Trust us...

All of our digital marketing gives tremendous value to our audience. We purposely routinely create content that is informative, engaging and authentic. Because of the high quality of our content our audience already knows, likes and trusts us. They feel like they know us before our first conversation. This is the key differentiator that contributes to our success.

WHAT THEY SAID…

We eventually decided to list our home and Claudine and Shad gave 110% in getting professional produced images and videos up quickly and ultimately sold our home in very short order. Bottom line is they are the most knowledgeable and professional real estate agents have ever met while their character is second to none.
S. PECOR
Where to even begin? 5 stars simply isn't enough. Our experience with Shad Phillips as an Evergreen Co Realtor was nothing less than perfection from the initial introduction call to signing on the dotted line (and extending even beyond to follow up checks). As trite as it may sound, Shad went above and beyond. We’ve got excellent realtor karma and have always been pleased with our realty experiences in the past. However, Shad put all that to absolute shame, leaving previous experiences in the dust.
R. MORRISON

MARKETING PLAN

Professional video & Photography

Professional Videography – main house video + land video + many small lifestyle videos + historical videos (exotic animals, falcons, family with animals, etc)
Professional Drone Video – Capture drone shots from the house of the Flatirons as well as the landscapes of the land, water features, barn, etc.
Professional Photography – Capture photography of the house, land, barn, water features, and lifestyle shots to used in the MLS, 3rd Party Ranch & Land sites.

VIDEO & social media MARKETING

YouTube Target Marketing – Market to CO, TX, CA – Interests – Farms & Ranches for sale, Real Estate & Houses For Sale
Instagram – Post Primary House Video + Many Lifestyle Videos To Maintain Interest & Exposure
Facebook – Post Primary House Video – Many Lifestyle Videos to Maintain Interest & Exposure
Instagram & Facebook Sponsored Posts – Market video content to CO, TX & CA audiences with real estate interests.
Facebook Groups – Post content to groups related to ranch & land

Ranch & Land Directories

Custom Website

We will build a custom website for Hayes Ranch featuring extensive videos, photos, and documents regarding the survey, septic, inspections, well, conservation easements, etc. We will link our social media and video content as well as MLS to this website to allow users to get more extensive information.

Featured listings on our websites

Home staging

Professional home staging to level the home up and create a welcoming and emotional experience for buyers. We want to showcase the home in its best light.